Matthijs la Roi, born in 1988 in the Netherlands is an experimental architect based in the United Kingdom. He studied architecture at the Delft University of Technology where he graduated Cum Laude.

Matthijs la Roi won various architectural competitions such as the Belgian monument competition in 2016 with his proposal ‘Museum of Hospitality’. The museum is scheduled to open in 2019.

By using performative simulation tools, he aims to design buildings and environments that are more comprehensive informed compared to those designed by traditional  design methodologies. Data informed architecture can also be interactive as he has shown with the interactive lightsculpture at the Philips lighting headquarters in Eindhoven and with the adaptive acoustic kinetic ceiling for the LAVA office in Stuttgart. With those techniques he tries to create environments that are more dynamic and adaptive to it’s user

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